Because it updates each Monday, the Discover Weekly playlist should become a tool for subscribers to routinely check and find new material.Īside from opening access to a massive catalog of music from the iTunes Store, Apple Music has been recognized as a platform for discovering new material through playlists and recommendations. The idea is that Spotify will use this personalized playlist to help subscribers discover new artists and tracks. Spotify tells Re/code that the feature was built by a team of engineers over the last few months based on listening data from 75 million users. Rolling out to Spotify users starting today, Discover Weekly is a two-hour long playlist delivered each Monday with refreshed content based on past music playback and preferences of users with similar music taste.
While Apple highlights having human editors curating its featured playlists, Spotify is basing its new feature around listening behavior to deliver weekly recommendations…
It’s not exactly a “me too” feature, though, as Apple’s and Spotify’s approaches each differ in how playlists are created. With custom playlists at the center of Apple Music’s discovery experience, Apple’s biggest streaming competitor Spotify is also focusing its efforts on playlists for its latest feature called Discover Weekly.
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